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Mr Horst Schulze: Going for the top
2% of travellers
Last month, Millenia Hotel Private Limited, an associate company of the Pontiac
Land Group, owner of the The Ritz-Carlton Millenia Singapore, Conrad Centennial
Singapore and The Regent Singapore, announced that it had chosen the company,
founded by legendary hotelier Horst Schulze, to manage its new resort on
Sentosa.
In making the announcement, Mr Kwee Liong Tek, Chairman of Millenia Hotel, who
worked with Mr Schulze for over a decade, said: "We derive fulfilment in
enriching our social and architectural landscape, breaking new ground and
raising the bar each time. We believe Capella is the right choice to realise a
shared vision and we look forward to unveiling our rare jewel."
Cascading pools at Capella Singapore
It is Capella's first resort in Asia. Schulze, the hotelier behind the
Ritz-Carlton service trademark, launched the top-tier brand, named for the
alpha star of the constellation Auriga in 2005, to fulfil a need for luxury
service that he felt existing five star brands could no longer meet.
Capella recognises that the top two percent of business and leisure travellers
want to determine their own experience rather than adapt to a service ideal
defined by a hotel company.
"They want luxury that is subtle, rather than contrived, access to whatever they
want when they want it, privacy, flawless service, and the option to avail
themselves of extended hotel services," said Schulze. "In essence, they want to
be treated just as they would be while being hosted at a friend's private
residence."
Capella Singapore is spread out over 1.3 million square feet of rainforest. With
110 villas and suites, it occupies only 36 percent of the rolling hills. Total
development cost for the project is US$250 million. It will welcome its first
guests in the summer of 2008.
Welcoming Capella's entry into Sentosa, Darrell Metzger, Chief Executive Officer
of Sentosa Leisure Group, said: "Sentosa is honoured and proud to welcome the
first Capella hotel in Asia. The presence of Capella will further strengthen
Sentosa's offerings of luxurious developments catering to discerning guests.
Such niche developments in the eastern precinct of the island have been
envisioned in the Sentosa Masterplan and fit in well with the marina and
luxurious residential developments in Sentosa Cove."
Capella's other hotels are in Mexico, Ireland, Germany and Austria.
