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Photo credit: Singapore Marriott
Hoteliers interviewed by P@SSPORT at the Jones Lang LaSalle Hotels Investment
Conference said that business in the past two to three months had been softer
than anticipated.
"Rates are holding but occupancies are softer than budgeted," said one hotelier,
who added that things also needed to be put into perspective. "Instead of doing
88%, we are doing 80% so things are not that bad."
At JW Marriott, General Manager Mr Greg Allan said May was marginally weaker
than the previous four months. "We did not see the last minute pick-up in room
demand that we have experienced in previous months."
Mr Patrick Fiat, General Manager of Royal Plaza on Scotts, said April and May
were softer months than expected. However, he said that his hotel had put
together a bullish 2008 budget based on last year's performance. To date, room
revenues in 2008 are up 30% on last year, "mainly due to the healthy room
rates", said Mr Fiat.
Mr Greg Allan, General Manager of JW
Marriott
Both general managers attribute the slowdown to a variety of factors. Mr Allan
cited "oil prices, credit crunch in the US, pending US election, earthquake in
China" as some of the reasons. Mr Fiat mentioned the sub-prime crisis in the
US.
"Travelling has also decreased as the global economy is not performing well.
Business has been on a roller coaster ride," he said.
Said Mr Allan: "There is uncertainty in all markets with conflicting opinions
about the depth and length of a possible slowdown. I think the key for hotel
operators is to be able to react very quickly to sudden surges or drops in
demand."
Asked if this could lead to a slowing down in rate increases in Singapore or
some hotels dropping rates to gain market share, Mr Allan said: "I think it is
a little early for us to be forecasting lower rates in the later part of 2009.
Our approach is definitely to monitor trends and demand very closely. O ur
experience in Singapore is that room demand tends to "switch on" very quickly."
Said Mr Fiat: "There is no panic among the hoteliers but some are giving
discounts to keep their market share and this would bring the business back
three to four years. Like what they say, it takes one day to discount and a
whole year for it to come back to the same market rate."
He estimated that in 2009, rates would not rise more than 10-15% compared with
the 30-35% growth in the last two years.