The inaugural ITB Asia, taking place from 22 to 24 October 2008 in Singapore, has signed partnerships with three specialist travel trade events that will give delegates the chance to attend all four events in just one trip to Singapore.

Within four days, in the same location at Suntec Singapore, delegates can attend a travel distribution, marketing and technology event, a corporate travel event, a MICE event, and a general travel trade show and convention:

• The main event is ITB Asia which will take place from 22 to 24 October 2008

• The ITB Asia Convention, where the latest travel industry issues and trends are discussed, takes place on the mornings of 23 and 24 October 2008.

• The Web in Travel (WIT) event will take place on 21 and 22 October 2008.

• The Association of Corporate Travel Executives (ACTE) has organised two morning sessions on 23 and 24 October 2008

• Meeting Professionals International's (MPI) inaugural Asian Meetings and Events Conference will take place on 23 and 24 October 2008.

Delegates to ITB Asia are eligible for discounts or member prices for the three niche events and delegates to the three niche events can enter ITB Asia's main exhibition hall, social and media events at no charge. ITB Asia is expected to feature up to 500 exhibitor companies from over 40 countries meeting with up to 3,000 visitors including buyers. In all, 5,000 travel industry delegates are expected.

"If you want travel industry niche sector focus, we have it," said Dr Martin Buck, director of Messe Berlin (Singapore) which is organising the inaugural ITB Asia. "If you prefer access to a large variety of general travel trade products and quality buyers, we also have that."

The four-in-one concept allows travel industry generalists to boost their understanding of niche segments, which often offer higher yields and dynamic growth.