Welcome to “YourSingapore”. We are extremely excited about the evolution of Singapore’s destination brand – from “Uniquely Singapore” to “YourSingapore”.

The evolved brand builds on the equity that we’ve built with “Uniquely Singapore” – that unique blend of rich cultures and modern worlds, the vast concentration of a multitude of enriching experiences - and delivers in a most accessible, efficient, and convenient manner; almost like it was specially designed with YOU in mind. Layer that with a continuing freshness and relevance to today's increasingly digital world, and this is what sets us apart from the rest.

Not only has the Singapore tourism landscape transformed, but travellers' preferences have also evolved. We therefore want to be able to empower our visitors with new technology and tools, to decide the kind of experiences they want in Singapore.

We do this by giving them a platform that’s fun, easy to use, engaging and packed with the right content. At the click of a mouse, they get the Singapore they want, how they want it, and when they want it.

And so we encourage you, our partners, to join us on this new and exciting journey, to experience Singapore up close and personal, and make “YourSingapore” something we’ll be proud to share with the rest of the world.

Sincerely,
Ken Low
Assistant Chief Executive
Marketing Group