Mixing business with pleasure

This month we take a closer look at Business Travel and MICE (Meetings, Incentive travel, Conventions and Exhibitions) and tell you how we'll honour our valuable partners in the BTMICE industry with the Business Events Awards - the first of its kind in Singapore.

We talk to the industry about the recently announced ITB Asia and explore how service quality scored high marks in a recent survey on last September's Singapore 2006 which welcomed 16,000 foreign delegates.

Elsewhere in this issue, Silversea Cruises talks about making Singapore home to its regional office and we meet the television crew behind "Que Sera Sera", a new Korean television drama showcasing Singapore scenes.

This month in Singapore, everyone - visitors and residents alike - are getting ready to shop till they drop at the Great Singapore Sale. And, the Singapore Arts Festival will be wooing visitors at the same time.

Everyone's coming to Singapore!

Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications