A small city with a big appetite

Thanks to digital media and increased mobility, the world is a much smaller place these days.

Yet, even as some borders disappear, there are other horizons that expand, which lead to a myriad possibilities and opportunities for tourism development and promotion.

Globalisation as a present day phenomenon needs no elaboration. CNNGo is an excellent case in point. Being able to reach a global audience in an instant and, at the same time, provide almost live updates about what’s happening in key cities like Singapore – these features mark CNNGo as an archetypal brand in the age of digital media.

Encapsulating the concept of stepping up to a global platform on another level is Singapore Takeout, a mobile kitchen embarking on a world tour to promote our food brand to customers in key markets as part of the new SPICE initiative. The start of its world tour marks a new milestone not only for Singapore’s food scene, but also in how we market ourselves and share what is close to our hearts, with the rest of the world.

Speaking of milestones, we congratulate the Singapore Hotels Association as they celebrate 50 years of hospitality this year.

Find out more in this month’s issue of P@SSPORT – enjoy!

Sincerely,
Oliver Chong
Director
Communications Division