Of festivities and transformation

As I write this, we are still in the middle of Chinese New Year festivities – it stretches for 15 days, after all. Chinatown’s been all lit up for the celebrations and the biggest and best Chingay Parade yet took to Orchard Road mid-way through the festival, which ended 4 March.

Yes, the welcome to the Year of the Pig has been a rip-roaring one and we wish all our partners a very successful and prosperous new year ahead.

This month, we also welcome wildlife film-makers from all over the world to Singapore to meet at the first Wildlife Asia. Their message is an important one – the diversity of Asia’s wildlife is rich, but it must be protected.

Finally, a big thank you to all our partners who joined us in our Industry Night. Let’s transform together for the journey ahead.

Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications