Seize the opportunities amid these trying times

When the going gets tough, the tough go marketing and that is what we have done.

Our "2009 Reasons to enjoy Singapore" campaign has had a successful launch, thanks to your support. It has been rolled out in the identified key markets and the tactical promotions offering great value are sure to get people talking.

We need full industry support to make this campaign work and we hope you will join us in giving it the boost it deserves.

Thank you too, for your feedback on our BOOST (Building On Opportunities to Strengthen Tourism) initiative. BOOST is aimed at sustaining our industry through these challenging times and it will succeed only if you work with us.

This is a time for unity. Join us in stimulating demand and take advantage of the incentive and training schemes to build capabilities for the upturn.

Sincerely,
Ken Low
Assistant Chief Executive
Marketing Group