Stay steady, persevere and be determined

The Year of the Ox is upon us as Chinese all over the world celebrate the Lunar New Year. In Singapore, Chun Jie celebrations started with a bang literally at Chinatown. Have you been there lately? If not, you must. The precinct is alive with colour and festivity.

After the havoc the Rat wreaked upon our economy and the travel business, it will be up to the hardworking Ox to correct things.

According to the Chinese horoscope, the Ox is characterized by steadiness, perseverance and determination.

And that's what it will take to ride through the challenging times ahead. We need to stay the course and seek out the opportunities – and opportunities there are, as we present them in this month's issue of P@SSPORT.

On 11 February, STB will hold its Tourism Industry Conference 2009: Seizing Opportunities, Building the Future - where we'll share plans, initiatives and seek your ideas and input. P@SSPORT will bring you highlights of the conference in the March issue.

Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications