Change: For now and the future

ITB Berlin is always a good place to pick up on the latest travel trends and buzz. The STB and our industry partners were out in force to ensure Singapore remains top-of-mind in these competitive times.

It seems two words are top-of-mind — "change" and "value".

Companies are embracing change to ensure they get through these challenging times and STB is no exception. As our interviews with Lawrence Leong and Tony Lai demonstrate, STB is embracing innovation to remain competitive as a destination and forging ahead with industry partnerships to ensure Singapore rides on the waves of change and builds for the future.

At ITB, value deals were all around and with our "2009 Reasons to enjoy Singapore" campaign, we were right up there with superb deals to make Singapore irresistible to travellers.

Sincerely,
Ken Low
Assistant Chief Executive
Marketing Group