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Mr Muhammad Rostam, Director, Communications, STB, addressing the media at the Worlds Within press conference
Starring well-known Korean film stars Hyun Bin and Song Hye-Kyo, and directed
by acclaimed director Pyo Min-Soo, the 16-part drama will feature some of
Singapore's landmark locations including the Singapore River, Changi Airport,
Sentosa and Orchard Road.
Worlds Within is a drama about the lives and love stories of directors
and professionals working at a broadcasting station.
Mr Pyo Min-Soo, Director of Worlds Within, who has also directed
several other Korean dramas and films such as Full House, Which
Planet Are You From? and Pretty Woman, Insun said he was
excited to see Singapore's beautiful cityscape featured in his latest
production.
(L to R): Worlds Within director, Mr Pyo Min-Soo, Ms Song Hye-Kyo, and Mr Hyun Bin
Tapping into the Korean market
Speaking at the press conference on 11 September, Mr Rostam Umar, Director of Communications at the STB, said that Korea is a key
market for Singapore, making up the eighth-largest visitor source market for
Singapore last year.
In 2007, a record 464,000 South Korean visitors came to Singapore. From January
to June this year, Singapore received 236,000 visitors from South Korea, an
increase of five percent over the same period last year.
"With the large fan base for Korean drama serials, both in Korea and in other
markets in Asia and even the United States, supporting productions such as Worlds
Within gives us the opportunity to showcase Singapore's modern city
offerings and its unique culture, traditions and architecture, all reflecting a
rich blend of the East and West. We hope that through watching Worlds Within,
viewers will be inspired to visit Singapore and experience their own unique
personal moments here," said Mr Umar.
