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The brand, a subset of the recently-launched YourSingapore destination brand, represents Singapore’s and the STB’s commitment to partner events organisers to create winning solutions for their events.
In conjunction with the brand launch, the YourSingapore website (www.yoursingapore.com) will include new features to address the needs of business travellers and event organisers.
Said Ms Melissa Ow, Assistant Chief Executive, Business Travel and MICE Group, STB, “The new brand identity underscores Singapore’s commitment to build synergistic partnerships, which is underpinned by our pro-business environment and our expertise in bringing together international business leaders, industry experts and policy makers for the robust exchange of ideas and business networking opportunities.
“Together with other Singapore government agencies, local associations, academia and research institutions, STB works closely with event planners and organisers to co-create innovative and content-driven platforms and collaborate to successfully execute these ideas.”
An example is RoboCup 2010, the world’s largest robotics and artificial intelligence event, which has been made possible through collaboration amongst the Singapore Polytechnic, the Science Centre Singapore, the Singapore Economic Development Board and STB.
RoboCup 2010, which made its South-east Asian debut in Singapore in June, is a testament to Singapore’s growing position as a regional Robotics and Intelligent Systems hub.
In the lifestyle sector, LIVE! Singapore 2010, a new international event for the performing arts industry, was also held in Singapore in June. Koelnmesse, in association with IMG Artistes and in partnership with the Economic Development Board (EDB), National Arts Council of Singapore (NAC), and the STB, created a multi-format business event comprising a conference and international trade fair, and ‘live’ performances.
Mr Michael Dreyer, Vice President Asia Pacific, Koelnmesse Pte Ltd, said the strength of its experience and business network coupled with the firm support from the NAC, EDB and STB laid a strong groundwork for the staging of this event in Singapore.
Meanwhile, Singapore continues to attract key international events in the sectors of banking and finance, biomedical sciences, energy, ICT and media, and transport and security.
The 2010 events pipeline includes several business events which will make their global debut in Singapore and others which Singapore will host for the first time.
In July, Singapore will host for the first time the 10th World Congress of Bioethics.
"The International Association of Bioethics decided to hold the 10th World Congress in Singapore because we wanted it to be organised by a group that has the support of a reputable local academic institution for bioethics. We are also assured of the capability of a Singaporean entity to launch thorough, timely and efficient preparations, and that all the facilities and resources are first class," said Professor Leonardo De Castro, a board member of the International Association of Bioethics (IAB).
The International Osteoporosis Foundation (IOF) has also decided to set up its Asia Pacific office and launch its first Asia Pacific Meeting in Singapore in December 2010.
Ms Patrice McKenney, Chief Executive Officer of the IOF, said Singapore was chosen for several reasons. Other than its excellent infrastructure, she noted the presence of several active member societies such as the Osteoporosis Society of Singapore, the Endocrinology and Metabolic Society of Singapore and the Asian Pacific Osteoporosis Society.
“These organisations are carrying out tremendous research work in the area of osteoporosis and bone metabolism as well as patient and health professional awareness and training activities. With their support, and due to the excellent venue, we expect that our upcoming scientific congress, the IOF Regionals: Asia-Pacific Osteoporosis Meeting, will be a great success, both scientifically and in terms of regional and local attendance.”
