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An elated Jacquelyn with her family and friends
She can sure serve

Jacquelyn Yvonne Chan, a former flight attendant and co-owner of backpacker's hotel, the Rucksack Inn, is the winner of Singapore's first reality TV series to find the best customer service personality.

"Can You Serve", which put contestants' customer service skills to test, was shown over eight episodes on MediaCorp Channel 5 between June and July.

In the series, nine contestants competed against each other in various challenging roles across different service-oriented industries for the top prize of S$70,000 in cash and S$30,000 in training opportunities.

The first and second runner-up received S$20,000 and S$10,000 respectively in training opportunities.

According to Chan, her reason for joining the competition was because "I wanted to benchmark myself amongst the best customer service personnel, and to better myself."

Speaking to TimeOut Singapore, she said that at first she had been reluctant for a few reasons. "One, I wasn't too keen on being on TV, being somewhat camera-shy, and secondly I didn't know if I could afford to be away from Rucksack for too long."

The Rucksack Inn, located near Clarke Quay, is billed as a "place for backpackers by backpackers". Ms Chan said she had always wanted to own her own business when she studied overseas in New Zealand.

"I always knew I had a flair for dealing with people, and the jobs I took up part-time when I was in university had everything to do with service. From being a part-time gym and aerobics instructor, a waitress at a Japanese restaurant, and finally my first full-time job as a cabin crew in Singapore Airlines, I knew where my strengths and passion were, and when the opportunity came to set up and run a backpackers, I never looked back since."

Of all the challenges thrown at the contestants, she said that the personal butler challenge at the Shangri-La Hotel was possibly the hardest. "Having no experience of that sort, it is hard to imagine and rehearse in my mind the scenarios of what the VIP would expect or request for.


Contents sharing their experience about the show

"And knowing it's a VIP, they generally have very high expectations! And with such a tight time frame to complete all the tasks, I had to think on my feet and be resourceful. On top of that, I must always appear to be in control of the situation. The VIP who is anxious to get to her party will want to feel that she can rely on me. This is a job not for the faint-hearted!"

In her opinion, "delivering good service is about going the extra mile and exceeding customer's expectations because that is what sets you apart from the rest."

As for what she plans to do with the $70,000 cash prize, she said, "I would buy mum and dad a trip to any destination they choose, and pay for their expenses because they both love travelling."

"Can You Serve" was designed to be an entertaining reality series with humour and human drama, aimed at reflecting the dynamism and diversity of service careers. Hosted by Denise Keller, it had a panel of three judges, comprising two resident judges, who assessed the contestants' performances in the challenges and determined who should be eliminated in each episode.

Service expert Bentley Williams and Colin Kerr, Assistant Vice President - Entertainment of Star Cruises were the two resident judges.

A joint initiative between activeTV and the GEMS Up movement, and supported by the Restaurant Association of Singapore, Singapore Hotel Association and Singapore Retailers Association, Can You Serve aimed to:

  • Showcase the professionalism, skills, grace, craft, and pride that characterise the service industry;
  • Bring about a better understanding of the challenges that service professionals face, and in turn, a better appreciation of their craft and skill;
  • Inspire viewers to consider a career in the service industry, which is dynamic, fulfilling, and fun; and which also offers flexibility, mobility and scope for career advancement and growth; and
  • Highlight the role of Business Leaders in shaping the service culture in their company.

The training opportunities worth S$30,000, S$20,000 and S$10,000 were awarded by the Singapore Workforce Development Agency (WDA).

 
 
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