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August 2006 | |
Message from STB
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This month, we celebrate Singapore’s birthday – the day our sunny island became more than a colonial port to launch ships and was born as a nation.
It is, therefore, with a warm feeling of national pride, that we celebrate a number of launches at the Board.
We recently launched the second phase of our ‘Uniquely Singapore’ brand journey. ‘Beyond Words’ is our way of going beyond promoting product attributes to delving deeper into the unique, personal experiences each visitor has when he or she is in Singapore. |
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We have also just launched an incentive scheme and marketing campaign called ‘BE In Singapore’ to encourage the global Meetings, Incentive Travel, Conferences and Events community to make Singapore their first destination of choice.
Our Uniquely Singapore Clipper has done us proud as well, since it launched last September. Just as our little nation has sailed through the global arena and thrived, our crew of sailors has won several laps and sailed across the finish line after traversing the world.
And we must not forget that we are coming up to P@SSPORT's first birthday as well. We launched this newsletter 12 months ago to offer you a direct link to news from STB and your industry. We hope all of you will help make the next 12 months even better by telling us what you’ve enjoyed reading and what you hope to read in P@SSPORT.
We hope you will enjoy reading this issue and keep your feedback and suggestions coming. Do share your own unique, personal experiences of Singapore with us so we know what our nation means to you as well.
Sincerely,
Ken Low
Assistant Chief Executive
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‘BE in Singapore’, STB says to business events organisers
The Singapore Tourism Board (STB) is calling on all business events organisers to ‘BE in Singapore’ with a new S$170 million incentive scheme aimed at making the city a compelling choice for meetings, incentive travel, conferences and exhibitions (MICE).
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Uniquely Singapore Clipper sails beyond expectations
She's gone 63,000 kilometres in 10 months in the Clipper Round-the-World Yacht Race and done Singapore proud. Uniquely Singapore Clipper, the yaht carrying her Singapore team and Singapore's brand around the world, berthed at Liverpool on Saturday, July 29, in fifth position.
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Singapore: A photographer’s dream ‘Beyond Words’
To renowned photographer Ian Lloyd, Singapore represents an ever-changing artistic canvas.
The Singapore-based veteran lens man, whose photos have brought travel destinations alive to millions around the world, shared his ‘unique, personal experience’ of Singapore during the launch of the next phase of Singapore Tourism Board’s branding campaign, ‘Beyond Words’.
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Fireworks light up Unique2Me photo contest
Wong Chek Poh's ‘City Skyline Fireworks’ beat thousands of digital photograph entries to win top prize in the Singapore Tourism Board’s Unique2Me national photo contest launched in November 2005.
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Film in Singapore! Scheme helps major Chinese serial
Hot on the heels of Bollywood movie, Krrish, which hit the big screens worldwide in June, the Singapore Tourism Board’s Film in Singapore! Scheme has brought yet another production to town – this time, a major Chinese serial called 'Super Mates'.
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‘Twas a Starry, Starry Night
Some of the top Chinese pop performers from China and Singapore came together to perform at the Padang on July 16 on a ‘Starry Starry Night 2006’ (第三届中新歌会 - 非常新加坡 燃情之夜).
Held for the third time, this concert was jointly organised by the Singapore Tourism Board (STB) and China’s CCTV.
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Start shopping late on the last Friday of the month
A four-month pilot project, the 'Friday Late Night Shopping' initiative, started on July 28, to enable shoppers to shop till midnight on the last Friday of each month in the Orchard Road area.
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37 FIREfly scholars take off in 2006
The Singapore Tourism Board (STB) is sponsoring 11 of the 37 students awarded the prestigious FIREfly Scholarships this year.
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New Appointment
Mr Winson Chay joined the STB at its Head Quarters in Singapore on July 24 as Deputy Director of Market Development under the STB's International Group. | | |
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Shoppers to get more ‘bang’ for their buck
Good news for tourists shopping in Singapore – up to 30 September 2006, those claiming their Goods and Services Tax (GST) refund will have the option of redeeming the amount in the form of shopping vouchers under a pilot programme launched by Global Refund, a leading provider of financial services, and the Singapore Tourism Board (STB).
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Hoteliers urge more action to ease manpower woes
Singapore hoteliers have greeted the recent Ministry of Manpower (MOM) moves to streamline foreign worker controls with mixed opinions.
Mr Thierry Douin, General Manager of Shangri-La Hotel in Singapore and other industry give their comments.
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Golden Village all set to open big in VivoCity
In two months, a new attraction will open that will revolutionise cinema entertainment in Singapore. Golden Village VivoCity, a 15-screen, 2,293-seat cinema complex, will open at the new HarbourFront complex on 7 October.
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Media and educators familiarisation trip timed for SYF
To celebrate the 40th anniversary of the Singapore Youth Festival (SYF), STB Education Services and the Ministry of Education collaborated on a 4-day mega international media cum educators programme.
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Quiz show brings young contestants to Singapore
It was a quiz that was no child’s play. To win, students had to take part in treasure hunts, pick up local skills and learn a trade and actually use it in real life.
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Leisure Events
Celebrate Singapore's birthday with music, gaming and fireworks festivals this month.
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Business Events
Pests, international relations, airports and intellectual property are the talk of the town this month.
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In-market Activities
Singapore Education goes on the road in Vietnam and chilli crab heats up London.
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For information on more events, do visit the STB's other websites:
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The STB publishes research and statistics for the tourism industry.
For more research reports, please visit the Tourism Resource Centre.
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The STB's other websites:
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