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July 2006 | |
Message from STB
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Dining takes centre stage this month with the ‘Singapore TIGER Chilli Crab Festival’ flagging off the Singapore Food Festival. We hope you will join us in celebrating this month-long (1-31 July) feast on the fiery, feisty flavours of Singapore’s unique cuisine.
Dining is one of the key strategies that will bolster Singapore’s tourism vision of welcoming 17 million visitors and recording S$30 billion in tourism receipts by the year 2015.
We estimate that on the average, Food and Beverage (F&B) accounts for approximately 14 per cent of the expenditure of tourists holidaying in Singapore, which worked out to a significant S$880 million in 2004. |
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We are also pleased to announce that the BTMICE (Business Travel, Meetings, Incentive Travel, Conventions and Exhibitions) Group will launch its marketing campaign in early August. This is to ensure greater synergy with the announcement of a new suite of BTMICE incentive schemes around that same period.
The new incentive schemes promise to support the evolving events development needs of the MICE business while enhancing the existing benefits under Make It Singapore Plus. With these two initiatives in place, our industry partners can look forward to a focused and more vibrant business environment.
Entertainment wise, the first MTV Asia Movie Awards will be staged in Singapore on 7 October 2006. The MTV Asia Movie Awards is being organised under the S$50 million strategic alliance formalised between MTV Networks Asia and the STB in February 2006.
Altogether, Singapore will host 17 high profile MTV and Nickelodeon events under the alliance. Of these, the MTV Fashionably Loud event featured Placebo in March and the MTV Centrestage will feature Coldplay on 10 July 2006.
We hope you will enjoy reading this issue and do keep your feedback and suggestions coming!
Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications | | |
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Feasts on the streets as Food Festival comes to town
Quick. Is there another bigger word for paradise? If so, that’s what Singapore will be in July when it lays on the biggest feast to hit its streets.
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Hail the biggest names in Asian movies
MTV will welcome the biggest stars of Asian and international movies when it stages the first-ever MTV Asia Movie Awards in Singapore on 7 October 2006.
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Second victory for Uniquely Singapore Clipper
It was two times a winner for Uniquely Singapore as it sailed to its second successive victory in the Clipper 05-06 Round the World Yacht Race on June 30, 2006.
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Krrish stars share filming experiences; special tours launched
He performed his own stunts, she’s fallen in love with Singapore and the movie is being dedicated to all Singaporeans.
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STB Course Medals Awarded to Top Three Graduates of Temasek Polytechnic’s Diploma in Tourism Management
The Singapore Tourism Board presented three top graduates from Temasek Polytechnic’s (TP) Diploma in Tourism Management course with course medals in recognition of their outstanding performance and academic results.
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Indonesian students offered scholarships under new scheme
Financially disadvantaged Indonesian students will now get a chance to study in top Singapore universities following the signing of a Memorandum of Understanding (MoU) between the Singapore Tourism Board (STB) and the Sampoerna Foundation.
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A unique garden city experience in Korea
More than 70,000 consumers who visited the 19th Korea World Travel Fair 2006 (KOTFA) got a glimpse of “Uniquely Singapore – Your Unique Experience in the Garden City”, the themed booth put on by STB Korea.
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STB Beijing’s biggest BITE
For the third time running, STB Beijing returned to the Beijing International Tourism Expo 2006 (BITE), this time walking away with the ‘Best Designed Booth’ Award.
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Announcements
Appointment of new Deputy Regional Director for STB Beijing and updates on STB's Perth Marketing Representatives.
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Celebrity designer to create new show at Sentosa, Palawan beach revamped
It’s all happening at Sentosa these days. This week the island announced a brand new nightly sound, light and water show and unveiled its brand new Palawan beach after a S$20 million revamp.
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CNN Future Summit kicks off in Singapore
On June 15, CNN brought together some of the brightest minds of our time in a landmark television event held in Singapore.
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What's new in SG
Enjoy Chinese fine dining at Singapore’s hottest designer hotel and rest and relax in the luxurious settings of Asia’s first luxury facility at the Changi Airport.
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Leisure Events
Food, music and things youthful rock Singapore in the month of July.
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Business Events
Top MICE decision-makers come to town along with educators and those in the shopping and retail world for their respective events.
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In-market Activities
The Uniquely Singapore Consumer Roadshow comes to The Summit Batu Pahat.
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For information on more events, do visit the STB's other websites:
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The STB publishes research and statistics for the tourism industry.
For more research reports, please visit the Tourism Resource Centre.
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The STB's other websites:
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