May 2006

Message from STB

As you know, in Singapore, we love to eat. And if we are not eating, we are talking about it.

I hope you had a chance to sample some of the cutting edge and mouth-watering cuisines that were prepared by the ensemble of world-class chefs who gathered in this year's World Gourmet Summit to show off their talents.

This event has grown from strength to strength each year and this year’s event was exceptional in both its diversity and quality.

We would also like to congratulate the winners of the World Gourmet Summit Awards of Excellence – the talents that make Singapore shine as a premium dining and lifestyle destination for the discerning visitor.


Signature events like the World Gourmet Summit would not be possible without the support of our industry partners like Peter Knipp Holdings and the departments within STB such as the Leisure Marketing & Events Management division.

In this issue, Deputy Director Ms Joycelyn Ng shares her division’s roles and responsibilities as it supports Singapore’s drive to create “unique, personal experiences” for its visitors – be they transit visitors or individual travellers.

Unique, personal experiences that are ‘Beyond Words’ – that’s the promise of Phase 2 of the Uniquely Singapore brand campaign.

And we are working away at supporting this promise. For example, we’ve just launched “Inside Scoop”, a new section on visitsingapore.com which gives insights into things uniquely Singaporean so that visitors have a richer understanding of what makes us tick, our little idiosyncrasies and what's hot and new in the city.

We want visitors to make an emotional connection with us as a people and Singapore as a destination, hence it is important we share our stories with them.

Another story we share with you in this issue is the rise of hotelier Loh Lik Peng, the brainchild behind the New Majestic Hotel. It opened just a couple of months ago and already, it’s won its first international accolade and has got people talking about its creativity and individuality.

These are the stories that make Singapore unique.

We also share with you news of an upcoming event, Singapore 2006, which will culminate with the IMF-World Bank Board Of Governors Annual Meetings.

This will be one of the largest international events we’ve ever hosted, so be sure to seize the day for this gathering.

Make it your story.

We hope you will enjoy reading this issue and do keep your feedback and suggestions coming!

Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications

Enhancing visitor experience by empowering visitors
Ms Joycelyn Ng, Deputy Director of the marketing arm of STB's Leisure Group hopes to enhance visitor experience by empowering visitors with useful information.


 

Requests for proposals for IR on Sentosa launched
The Request for Proposals for the Integrated Resort (IR) on Sentosa was launched 28 April and will close on 10 October.



 

Bangladesh holds promise for Singapore
Encouraged by the strong showing from Bangladesh, the Singapore Tourism Board is stepping up its marketing efforts in the country.



 

Promoting Singapore as a MICE venue in Guangdong 
More than 120 members of the Guangdong business community turned up to learn more about how to do business in Singapore, including holding their incentives and meetings in the destination.



 

A promise of 100 summers in Chengdu 
Residents of Chengdu, Singapore, got a taste of “100 Summers Singapore” over the March 25-26 weekend when the Singapore Tourism Board held an outdoor consumer show to launch its new tactical campaign.



 

Welcome, the new Indian leisure traveller 
With India emerging as Singapore’s fifth largest source of visitors, the Singapore Tourism Board is setting its sights on growing the market and attracting more leisure travellers.



 

Garden power in New York and Melbourne
From New York City to Melbourne, the Singapore Tourism Board (STB) recently showcased Singapore’s garden attractions to woo Americans and Australians who love the green and clean image of Singapore to the destination.



 

Get the Inside Scoop
It's the launch of a new section on visitsingapore.com that gives visitors unique insights into the destination.  Get the 'Inside Scoop' of what's happening and what you simply cannot afford to miss in Singapore.

Loh Lik Peng: The stuff of New Majestic dreams
Since its opening, the New Majestic Hotel has got people talking. Its half-finished looking lobby, its individually designed rooms, its swimming pole with a glass bottom that allows swimmers to look at diners below, and vice versa.  P@SSPORT talks to Loh Lik Peng, the man behind the designer, boutique hotel in the heart of Chinatown.

 

Singapore Gears up for S2006
The largest international economic summit to come to town marks an important milestone for Singapore as a MICE destination.



 

A taste of Singapore to whet Japanese appetites
Satay and kaya toast in Tokyo and the talent of Singapore composer and singer, Dick Lee – Japanese consumers were given a taste of Uniquely Singapore offerings last month with the kick-off of the 2006 Japan-Singapore Tourism Exchange Year.



 

More Champions of the Earth needed in Asia
On April 21, seven Champions of the Earth were recognised in Singapore by the United Nations Environmental Programme, the first time the global awards programme has been staged in the Asian region.



  Singapore well poised to ride on the back of strong cruise industry 
The future of cruising in Asia Pacific is bright and Singapore is well-positioned to ride on the crest of this strong wave, believes the chairman of the Singapore Cruise Centre, Mr Soo Kok Leng.


 

The best place in the world to live for Asian expats 
Singapore has been voted the best place in the world for Asians to live in a recently-released survey on expatriate living conditions.


 

Honouring the best at World Gourmet Summit
Winners for the World Gourmet Summit Awards of Excellence were recognised on April 21.



 

Nine awarded scholarships for inaugural intake of Cornell-Nanyang Institute MMH programme
The Cornell-Nanyang Institute of Hospitality Management (CNI) at Nanyang Technological University will be welcoming its first batch of students in May for the Master of Management in Hospitality (MMH) programme.




 

Singapore Flyer website up and flying
Visit the new Singapore Flyer website, for a progress report on one of Singapore’s most exciting attractions in the making.



 

Merlion Park Maintenance
Monthly Schedule of the Merlion Park Maintenance from May to December 2006.

Leisure Events
It’s the best time to shop in Asia as the Great Singapore Sale kicks off. And stick around to pick up some health tips to make sure you don’t drop when you shop!



Business Events
The spotlight in May turns on to the latest in semiconductor technology while the sweet scent of fragrances will also fill the air at Suntec.





     

Singapore Education and SingaporeMedicine Events
Singapore Education takes to the road in India for the Times Education Boutique 2006 and SingaporeMedicine will be kept busy in the month of May with key events dealing with critical health issues such as the avian flu, obesity and disease management.



In-market Activities
STB hits the road in Johor Bahru to promote the Singapore destination.



For information on more events, do visit the STB's other websites:
arrow Uniquely Singapore (Leisure events)
arrow Meet in Singapore (Business events)
arrow Singapore Education (Education-related events)
arrow SingaporeMedicine (Healthcare-related events)

Date   Recent Media Release

28 Apr

  Government Launches Request For Proposals For The Integrated Resort On Sentosa
25 Apr  

VisitSingapore.com Awarded Official Honoree Status At The 10th Annual Webby Awards

08 Apr  

2006 Japan-Singapore Tourism Exchange Year


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