A promise of 100 summers in Chengdu

Residents of Chengdu, Singapore, got a taste of “100 Summers Singapore” over the March 25-26 weekend when the Singapore Tourism Board held an outdoor consumer show to launch its new tactical campaign.

The outdoor show was a multi-party collaboration which involved partners such as Parkson Mall, local travel trade, Star Cruise, Silkair airlines, Sentosa (Singapore’s Island Resort), Bintan Resorts as well as the Manchester United Restaurant chain.

Held at an open space outside Parkson’s latest flagship store in Chengdu, it showcased Singapore’s attractions and food as well as thematic packages revolving around the “100 Summers Singapore” tagline.

An estimated 50,000 visitors came to the show.

On the whole, the outdoor show was a success as it not only managed to drive home Greater China’s latest tactical tag line of “100 Summers Singapore” but it also managed to increase the awareness of Singapore amongst the Chengdu residents in time before the start of the May golden week holidays.