Promoting Singapore as a MICE venue in Guangdong

More than 120 members of the Guangdong business community turned up to learn more about how to do business in Singapore, including holding their incentives and meetings in the destination.

The first MICE-related seminar, held at the Sheraton Dongguan, was initiated by STB which worked with Bestlink Travel, Dongguan Bureau of Foreign Trade and Economic Cooperation to stage the seminar. 

To enhance the event, the Economic Development Board of Singapore and International Enterprise Singapore were invited as guest speakers.

Leveraging on shared resources of the various agencies, STB was able promote Singapore as an attractive meeting and incentive destination to the 120 business leaders.