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April 2006 | |
Message from STB
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This month, we will attempt to unravel the mysteries of leisure travel – who will the new travelers be and why will people take vacations in the future?
The world is ageing, societies are undergoing complex changes, businesses are facing greater competitive pressures, workplace dynamics are shifting, technology is changing our behaviour and impacting our lifestyles – how will all these influence the leisure travel business?
How can Singapore compete as a destination for the future traveler?
We share the results of an independent study conducted on behalf of one of Europe’s largest tour operators, Kuoni Travel, which, even if they don’t provide any answers, at least will provoke thought as to how you can prepare and position yourself for the future. |
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We have also just returned from ITB Berlin where our Uniquely Singapore Style Showcase also drew crowds and attracted attention to the fact that Singapore is indeed coming into its own as a hip and stylish destination, with its own unique character.
Be it in food, fashion or music, Singapore is carving out its own identity through events such as the World Gourmet Summit and the Singapore Fashion Festival as well as the MTV Fashionably Loud event which came to town last month.
Leisure travelers to Singapore will also have more things to do – they can view the new Australian Outback exhibit at the Zoo and come face to face with the “taipan” and they can learn all about the story of the overseas Chinese community at the new Hua Song Museum.
Beyond lifestyle and leisure, Singapore was also recently ranked the most competitive Asian economy by a World Economic Forum report – which is good news for Singapore’s positioning as Asia’s business capital.
From all of us at STB, have a successful April!
We hope you will enjoy reading this issue and do keep your feedback and suggestions coming!
Sincerely,
Ken Low
Assistant Chief Executive
Brand & Communications | | |
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Uniquely Singapore Style at ITB Berlin
Fashion, dance and music came together in a vibrant mix at Singapore’s booth at the world’s largest trade fair.
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Explore new markets and create unique events, urge IACT
Top tourism minds gathered late last month to discuss how Singapore can achieve its Tourism 2015 targets.
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STB tips continued robust growth from Europe
Europe is expected to remain Singapore’s third largest source market, with tour operators saying they are seeing longer stays.
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Four in race for IR at Marina Bay; Sentosa RFP soon
The Singapore government has received four proposals for the Integrated Resort (IR) at Marina Bay.
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JJ’s the face for STB’s new campaign in China
A new Tourism Ambassador, a fresh advertising campaign tagline and a tactical summer campaign – these are some of the initiatives the Singapore Tourism Board is rolling out in Greater China to promote Singapore as a holiday destination and more.
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New Appointments
Goh and Chew take on extra roles
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Leisure Travel: The Future Defined
What does the future hold for leisure travel? An independent study analyses the drivers of change and predicts the new motivators of travel.
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Gourmets of the world unite
The best of the gourmet world will gather in Singapore this month as the World Gourmet Summit convenes.
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Finalists picked for World Gourmet Summit Awards
Finalists of the World Gourmet Summit Awards of Excellence (AOE) 2006 have been selected by the event’s co-organisers, Singapore Tourism Board (STB) and Peter Knipp Holdings (PKH).
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“It could be you and I”
A new museum, Hua Song, brings alive the story of the overseas Chinese.
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Slide, spin and stop!
A new Jet Boat ride from Merlion Park is offering visitors thrills and spills on the water.
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Meet the taipan at the “Australian Outback”
The world’s deadliest snake shares a new home in the “Australian Outback” at the Singapore Zoo. Plus, a new healthcare and research centre opens.
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Singapore hailed as “most competitive Asian economy”
A new WEF report places Singapore at the top of the competitive game.
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Cornell-Nanyang offer Professional Development Courses
The Cornell-Nanyang Institute of Hospitality Management (CNI) is offering the second series of its premier executive education courses in Singapore.
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Leisure Events
Top chefs from around the world battle whip up their creations in World Gourmet Summit while on the high seas, the latest and best in boating gets a showing.
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Business Events
Food takes centrestage in this month’s calendar.
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In-market Activities
STB waves the flag in Bangladesh and promotes flower power in Melbourne.
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For information on more events, do visit the STB's other websites:
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The STB publishes research and statistics for the tourism industry.
For more research reports, please visit the Tourism Resource Centre.
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The STB's other websites:
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