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P@SSPORT
Your Tourism Update from the Singapore Tourism Board |
September 2005 | |
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Marketing Support Department
The Market Development Division was set up as part of the International Group. Headed by Mr Samuel Sim, its aim is to align the market strategies of the STB's regional offices with the Board's global priorities and brand positioning. It also assists the regional offices to increase arrivals, improve yields, develop greater customer insights and reduce impediments for visitors travelling into Singapore. The division comprises the Marketing Support Department, Market Access Department and Strategic Marketing Department.
The Marketing Support Department within the Market Development Division will serve as the primary link between the Singapore travel industry and the STB's regional offices for in-market leisure tactical promotions and participation in trade and consumer shows.
Led by Assistant Director Mr Gabriel Tseng, the department is structured on a geographical basis to support the marketing needs of the eight regions under the STB's International Group. For ease of reference, the table below shows the regions, the STB's regional offices and the major overseas trade and consumer shows that the Marketing Support Senior Officers have purview over.
| Officer |
Ms Iriyani Mopim
Email: iriyani_mopim@stb.gov.sg
Tel: (65) 6831 3714 |
Ms Noorfarahin
Email: noorfarahin_ahmad@stb.gov.sg
Tel: (65) 6831 3558 |
Ms Lim Mei Chion
Email: lim_mei_chion@stb.gov.sg
Tel: (65) 6831 3752 |
Ms Marjorie Tan
Email: marjorie_tan@stb.gov.sg
Tel: (65) 6831 3635 |
| Regions |
ASEAN (Mainland) & Oceania |
ASEAN (Islands) & Europe |
Greater China & Americas |
South Asia, Middle East, Africa & North Asia |
| STB Offices & Marketing Reps |
Kuala Lumpur, Johor Bahru, Bangkok, Ho Chi Minh City, Sydney, Perth & Auckland |
Jakarta, Medan, Manila, London & Frankfurt |
Shanghai, Beijing, Chengdu, Hong Kong, Taipei, New York & Los Angeles |
Chennai, New Delhi, Mumbai, Dubai, Seoul, Tokyo & Osaka |
| Major Overseas Trade and Consumer Shows |
MATTA shows in Malaysia |
 Otdykh Leisure Fair (Moscow)
WTM (London)
ITB (Berlin)
MITT (Moscow) |
Beijing Int’l Travel Expo (Beijing)
China Int’l Travel Mart (Shanghai)
Taipei Int’l Travel Fair |
KOTFA (Seoul)
JATA (Tokyo)
Arabian Travel Mart (Dubai) |
The department aims to build strong partnerships through collaboration with the Singapore travel industry to promote Uniquely Singapore. The department will be communicating with industry members regarding participation in overseas trade and consumer shows, tactical promotions and overseas travel agents' familiarisation trips to Singapore, amongst other collaborative activities. | |
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