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SPECIAL RECOGNITION AWARD
Hitachi Group of Companies
Hitachi Asia’s support of the Christmas Light-Up, from 1991 to 2005, has enabled the Light-Up to become a key iconic and anchor event in Singapore Tourism Board’s year-end marketing campaign Christmas in the Tropics.
The Christmas Light-Up has proven to be a major factor in influencing regional visitors to visit Singapore during the year-end period. In November and December 2004, close to 1.6 million visitors came to Singapore, registering a double digit growth of 17% compared to the same period in 2003. A survey conducted in 2004 found that 38% of visitors actually planned their trip to coincide with the celebrations, with 24% of them repeat visitors to the Light-Up.
"We are delighted to lend a hand to those in need through the Christmas Light-Up. Since 1991, Hitachi has raised funds to support 146 social service programs to help children, the elderly, families and people with disabilities. So this award is to be shared by all - not only those in Hitachi, but also STB, ComChest and its beneficiaries, who have been involved in the Christmas Light-Up for the past 15 years.
"Supporting the Christmas Light-Up is one of the ways Hitachi makes a difference in the community, wherever we are. It is in keeping with our founding principles of Harmony, Sincerity, and Pioneering Spirit which are the pulse behind our Corporate Social Responsibility activities in Asia. This is the heritage we shall maintain and hand over to the next generation." - Mr Shunsuke Ohtsu, Managing Director, Hitachi Asia Ltd
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SPECIAL RECOGNITION AWARD
Amway Corporation
Amway Corporation, a global leader in the direct selling industry, has been a consistent proponent of Singapore for its business events travel movements and has consistently been sending groups to Singapore over at least the last 15 years - from an 800 pax group from Japan in 1991 to a 1,800 pax group in mid-2005.
The impact of these business events travel groups is far-reaching as such travellers typically spend twice to three times as much as leisure travellers. In addition, Amway spends hundreds of thousands to millions of dollars each time to bring their business events travel groups from all over Asia into Singapore.
Amway’s endorsement of Singapore as a preferred business events destination serves to heighten Singapore’s profile as a choice Business Events Travel destination.
"We are honoured and privileged to be recognised for our contribution to the tourism industry in Singapore. It is not often that an organisation outside the hospitality industry is being conferred such a prestigious award. Amway Corporation regards Singapore as one of the highly recommended travel locations, and will continue to encourage other Amway affiliates worldwide to hold their business events travel here." - Mr Leo Boon Wang, Country Manager, Amway Singapore.
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