The STB (HQ) Appoints Burson-Marsteller for Public Relations Consultancy Services
Burson-Marsteller (S.E.A) Pte Ltd has been appointed to provide public relations (PR) consultancy services to the STB (HQ) with effect from 1 January 2006.

Burson-Marsteller (BM) was selected following a tender and selection exercise late last year. BM’s scope of work will cover both strategic and tactical aspects of PR support to the STB’s Communications Division. This will include strategic communications, crisis communications, issues management, message architecture development, media monitoring and analysis and PR support for selected projects.

BM was selected based on its experience in handling international public relations for major organisations in Singapore and overseas, as well as its strong track record for servicing clients in the travel, tourism and hospitality industry. In recent years, BM was engaged by the STB to assist in managing its communications during the SARS crisis, IIFA Awards and the Uniquely Singapore brand launch.